The Open Exchange with Paul Martinez
The Open Exchange Podcast shares real conversations with people from different backgrounds who have something meaningful to say. Paul Martinez hosts each episode with curiosity and honesty, asking questions that lead to deeper stories and personal truths. Guests include creators, entrepreneurs, athletes, and everyday individuals who talk about growth, failure, faith, identity, and discipline. Episodes capture honest moments, unexpected lessons, and practical takeaways without forcing a narrative. The focus is on connection, reflection, and the value of listening to someone’s journey without rushing past the details.
The Open Exchange with Paul Martinez
Brandon Gidicson | The Business of Building Relationships & Taking Risk
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In this episode of The Open Exchange, Paul sits down with Brandon Gidicson, an entrepreneur, real estate investor, and master networker. Brandon shares his journey from Sweden to New York to Connecticut, how he built a thriving networking event, and the mindset shifts that fuel his business growth.
We explore: Entrepreneurship & Scaling – Lessons from working in a fast-growing franchise & how to build a scalable business
Networking Hacks – How Brandon grew his professional network from scratch & filled events with 40+ attendees
Cold Exposure & Mental Toughness – The benefits of ice baths, pushing past discomfort, and embracing failure
Cultural Differences & Lessons from Sweden – How his time abroad shaped his perspective on food, health, and success
Pressure Washing Business – Why he started Under Pressure Water Pros & the $10 billion pressure-washing industry
Follow Brandon:
Instagram: @brandoncashflow @underpressurewashingpros
Business: Under Pressure Washing Pros
LinkedIn: https://www.linkedin.com/in/brandon-m-gidicsin/
Subscribe to the show: https://www.youtube.com/ @TheOpenExchangePodcast
Follow on Instagram: @TheOpenExchangePodcast
Chapters:
00:00 - Welcome & First Impressions – How Brandon knew this would be a great conversation
02:00 - From Sweden to New York – Family history, moving between countries, and how it shaped his mindset
06:00 - Lessons from Living in Sweden – Food, health, education, and differences in lifestyle
10:30 - The Reality of Networking – How Brandon built a thriving networking event from scratch
15:00 - Entrepreneurship & Business Failures – E-commerce coffee business, lessons learned, and why failure isn’t the end
20:00 - The Pressure Washing Industry – How he identified a $10 billion business opportunity
23:30 - Scaling & Business Growth – What he learned from working in a fast-growing franchise
27:00 - Ice Baths & Mental Toughness – Why pushing through discomfort creates massive growth
31:00 - The Power of Relationship Building – Networking beyond events & how to stay top-of-mind
36:00 - Comfort vs. Growth Mindset – Why comfort is the enemy of success
40:00 - Why LinkedIn is a Goldmine – How professionals can use LinkedIn to grow their business
44:00 - Final Thoughts & Where to Find Brandon
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